We are an affiliate of Keyword Researcher.
Blog image courtesy of Stuart Miles, freedigitalphotos.net
Long Tail Keywords Compete With The Big Guys
Long tail keywords are an effective SEO concept. Chasing common keywords in a competitive market is a game for the larger players with larger budgets and a full service SEO consultant on-board. You can level the playing field by providing fresh content that incorporates more specific searches and closely related phrases.
Specific searches have less competition and also have a stronger intention to act than more generic searches.
Competitiveness In Your market
In some businesses, it is very difficult to rank on page 1. Some markets are far too competitive, and large companies with brand names will dominate the search results. These large companies have big matching budgets for marketing, advertising and SEO. Appearing on page 1 of the SERPs is unrealistic. You will be unable to show up with a limited budget in a market like sports equipment using a search terms as "sports shoes". Grab the competitive advantage of a long tail keyword and compete with the big guys.
"Long tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them."
Read this article from WordStream to understand the use of long tail keywords.
All of our blogs that we do for clients have a focus keyword that is long tail but has also been checked to determine that there is some reasonable volume for that search. You can choose a keyword phrase that is so unique that you can rank on page 1 immediately but you may be the only person in the world who ever typed in that search.
Why blog at all? It takes a ton of time.